![]() Websites with good traffic and regularly updated content usually get a good ranking in Alexa, but there are other factors that can also influence, directly or indirectly, this ranking. ![]() This and other indicators are those used by the Alexa tool to determine the rank of a website.Īlexa Internet Inc., founded in 1996 and today a subsidiary of after its acquisition in 1999, owes its reputation to the development of a system to collect the navigation data of those users who installed their toolbar, known as Alexa toolbar in theory, the resulting Alexa Traffic Rank would reflect the overall performance of a web page. ![]() When you manage a web page you aspire to get many visits, but how can you measure the popularity of a web? A central factor here would be the traffic it generates.
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